Promoting mRDC: Tips and Strategies

As people increasingly rely on the digital channel to meet all their banking needs, Q2 customers have shared several stories about long-time account holders who have only recently begun using digital banking tools. With the government mailing upwards of 101 million paper checks as part of its ongoing stimulus programs, some account holders may have questions about digital check deposit. FIs can help account holders better understand their options (and promote adoption) by providing useful information about remote deposit capture technology. We’ve created the following suggestions for FIs looking to increase the use of Q2mobile Remote Deposit CaptureTM (mRDC) via the Q2 platform and Q2 Smart.

Promote mRDC through the Q2 Platform

There are a number of options available within the Q2 Platform to help promote mRDC adoption.

• System Notifications
  
  Use System Notifications on the login page as well as within online banking to advertise the capabilities within mRDC. As an example, you may share a message that tells account holders, “Our hours have changed, but you can deposit checks 24 hours a day using your mobile device.”
• Online Banking Ads
  
  Deploy Online Banking Ads with options for banner ads and right rail ads that can be displayed on your FI’s home page, as well as your Branches page, News/Rates page, Interstitial pages, and more.
• Quick Tips
  
  Quick Tips displayed at the top of designated pages can share important messages such as “Mobile deposits made after 5 p.m. CST will credit on the following day.” (Please note, while System Notifications and Online Banking Ads can be enabled via Q2Central, Quick Tips are enabled by opening a support case.)

Encourage mRDC adoption through targeted campaigns

Consider building a targeted marketing campaign to boost mRDC adoption. Equipped with targeting and messaging platforms such as Q2 SMART, FIs can identify account holders who have mobile phones and haven’t used mRDC to share tailored messaging about its benefits.

Discuss options with your mRDC vendor

FIs can make mRDC even more appealing to account holders by working with their mRDC provider to increase limits and modify review thresholds for faster processing.

Additional resources

• For more information about creating and deploying effective Online Banking Ads, Q2 customers can log into the Q2 Customer Portal and download the mRDC campaign in the Marketing menu.
• For a helpful mRDC workflow and other useful information, download the mRDC product overview.